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BCG董事總經理徐瑞廷(JT)受《數位時代》之邀,與Appier及iKala董事簡立峰對談,從此次疫...

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BCG董事總經理徐瑞廷(JT)受《數位時代》之邀,與Appier及iKala董事簡立峰對談,從此次疫情對台灣ICT產業、中小企業、新創團隊的衝擊與機會,聊到整體產業結構的調整:「台灣的產業在效率、成本、速度上具備絕佳的優勢,但當整個產業鏈受到衝擊,企業缺乏調整的空間。」

此次疫情帶給台灣社會、產業和企業許多反思的機會。如同立峰老師所說:「你應該回應機會,而不是回應那個危機」,面對疫情,BCG建議,除了短期止血,穩定營運,企業必須準備抓住中期回彈的機會。而長期而言,真正的命題是企業韌性(resilience)體質的建立,才能因應難以預知的突發事件,甚至在逆境中蓬勃發展。


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